Alix is a trusted advisor to North American CEOs and their teams, specializing in branding, communications, and customer experience. She has also served as CMO for Tricon Capital and VP of Global Communications and Partnerships at Fairmont, where she led PR and reputation management for the brand. Alix is an award-winning leader whose work has shaped some of the world’s most respected brands, including adidas, Cleveland Clinic, Saks Fifth Avenue and BMW.