How We Turned Pain Into a Wellness Revolution
Heather Sloan and Enwei Li, co-founders of HEALI, share how they turned a simple idea into a growing wellness brand. What began as a solution for better recovery became the first kinesiology tape infused with natural ingredients like menthol and magnesium. From late-night pitches to building a business with purpose, Heather and Li reveal how persistence and the right support helped them bring their innovation to life.
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About the video
In “How We Turned Pain Into a Wellness Revolution,” Heather and Li, co-founders of HEALI, share how friendship, expertise, and a shared belief in better recovery sparked an entirely new approach to healing.
What began as an idea born from their experiences in chiropractic and traditional Chinese medicine became the first kinesiology tape infused with natural ingredients like menthol and magnesium.
From carrying their own booth tables to trade shows to securing the right support to scale, Heather and Li reflect on the persistence it takes to build something from the ground up—and how purpose and partnership continue to guide their growth.
“The turning point came when TD believed in us. They gave us a line of credit that finally let us scale — and just as important, a community of women founders and mentors.”
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